Stoopen & Meeûs
Brand evaluation & photoshoot
Stoopen & Meeûs is a manufacturer of pigments, dyes and mineral finishes such as lime- and leem paint. Francq Colors was asked to conduct an extensive evaluation of their products, collection and visuals. Since mineral finishes are mainly used in a rural context, the image of Stoopen & Meeûs was rather monotonic and rustic.
However, the techniques of Stoopen & Meeûs fit perfectly in modern architecture. Depth, tactility and patina are key words for contemporary and future interiors. We decided to demonstrate the techniques of Stoopen & Meeûs not in one, but different settings. This resulted in still life settings (based upon four trend themes), where Stoopen & Meeûs' techniques and carefully selected objects are combined.