Tribù is a Belgian outdoor furniture company selling in more than fifty countries. The brand is recognized worldwide for its superior quality and timeless designs.
When Tribù contacted us to develop a new fabric collection, we started from the insight that over the years, outdoor furniture has taken on many characteristics of interior furniture. Looking into fabric trends, we identified velvet had become a massive trend in the interior. However, velvet is not used in outdoor furniture because it is not resistant enough.
Together with Tribù, we set out to develop a velvet fabric for outdoor applications in a pallette that combines classic greys and beiges with saturated colors. With this collection, Tribù once more confirmed its position as an innovation leader in the outdoor design market.